The Professional Trading Edge

'' Professionals are the small number of people making money out of the many.'' - Mark Twain

Welcome to the Website of Elite Trading Partners L.L.C. The contents of our Website and all trading and market related services offered by Elite Trading Partners L.L.C., are specifically structured for and exclusively offered to market active financially accredited private investors and other qualified market participants. To ensure your suitability for our services, please carefully read the information contained on our Important Notice-Risk Disclaimer and Fee Information pages. We would welcome the opportunity to improve your market and trading cost and performance results and to gain your association as a valued Elite Trading Partner.

As of 2007 there were over 60 Million* traditional brokerage customers in the United States. There were also over 34 Million* part-time online investors. Servicing these investors, for a price, while historically underperforming the unmanaged major market index averages, were the over 2.5 Million* stockbrokers, discount brokers, online brokers, registered investment advisers, financial consultants, wrap account managers, estate planners, vice-presidents, senior vice-presidents, asset managers, account executives, money managers, personal bankers, financial advisers, certified financial planners, fund managers, etc, etc, etc, that make up the food chain of the financial services industry. However, there were less than 5000* completely independent, licensed, discretionary, proprietary trading professionals who make their living solely by generating profits through the buying, selling, and shorting of stocks and derivatives in the stock market.

So it stands to reason that if you have never had the opportunity to enter into a trading partnership with an experienced professional trader who is proficient in exploiting professional level direct-access operating systems, profit-capture methods, and cost structures for the direct benefit of your overall market P&L, or if you have only recently become more aware of the many competitive advantages to having an actively managed performance-based trading model working as an integral part of your financial mix, either due to a lack of exposure to the opportunity or due to a lack of knowledge about the process, you are not alone. One study by Active Trader magazine estimated that there are fewer independent traders in the United States than there are professional athletes, placing them in a fairly elite category.*** Considering the many obvious benefits that go hand-in-hand with the successful independent trading of the stock market, what then can account for such an incredibly small percentage of market participants actually making the leap and ''going pro''? Are the financial barriers to entry at the professional trading level really that excessive, the learning curve that steep, or the failure rate that high? Or is it simply a lack of knowledge about the steps required to get there? Are successful traders naturally born, laboratory made, or a combination of both? Exactly how much time and effort is really required to become a profitable trader in today's challenging market environment? Finally, is there a direct course of action available for accredited investors who are seeking to explore active professional trading operating systems, profit-capture methods, and cost structures as a way to improve their overall market and trading performance results? Yes there is. Elite Trading Partners L.L.C. is committed to bridging the knowledge gap between the motivated private investor and the experienced professional trader by helping our Partners recognize and profit from market and trading reality, versus the usual pack of nonsense presented to the investing public as sound financial strategy or trading wisdom. The vast majority of what you see, hear, and read about the financial markets on a daily basis is regarded by market trading professionals as irrelevant ''random noise'', that has little or no bearing on their ability to capture profits from the market. To a professional trader, price is the only variable that matters. As a professional stock market trading partnership and education service provider to active accredited market participants, our primary message for you as our potential Partner is that you can consistently profit from your stock market activity going forward, regardless of your age, your educational background, or your prior market experience, simply by closely following a completely different set of rules, rules that shift the market odds statistically in your favor, giving you a legitimate, exploitable market edge.

At Elite Trading Partners L.L.C., we truly believe that history's greatest opportunity for individual investors to garner significant trading wealth exists right now, in today's volatile but highly accessable financial markets. It has been done before, and it is being done right now, everyday, regardless of market conditions or direction, by people from all walks of life that have acquired the proven profit capture methods used in professional trading. Like never before in the history of the financial markets, technology has truly proven to be a game changer for those independent traders operating at the professional level. Advances, innovations, and access to selective order routing, live audio feeds, per-share cost structures, leverage, liquidity rebates, speed, as well as automated trading technologies, to name but a few, allow today's self-directed market participants to have significantly greater profit capture advantages than their earlier predecessors could ever imagine. But even with immediate direct market access now virtually at their fingertips, and with actionable information being more readily and cost effectively available to them than at any other time in history, the number one factor that has always determined the success or failure of a market participant is, quite simply, confidence. Confidence in trading the stock market only comes as a result of having a rules-based operating system or Trading Plan for your market activity that you wholeheartedly believe in because it produces a consistent level of positive expected-value outcomes. The question that has crossed the mind of most every market participant at some point is, exactly how do professional traders manage to carve out profits from the stock market day after day, week after week, and year after year, when the great majority fail to do so? Do they have exclusive access to a pipeline of inside information that the general investing public can never hope to see? Do they idly sit behind banks of sophisticated million dollar computer hardware and software trading programs that make all of their decisions for them? Or do they harbor a closely guarded trading secret or some complex magic formula that allows them to profit consistently in their market activity, as many have been led to believe? No, they do not. What each individual professional trader specifically does to achieve consistently profitable trading results varies from trader to trader, based on the market they participate in, the financial instrument they trade, and the time-frame that they prefer to trade within. But the open secret that they all share is that whether you trade from the pit, from the floor, or from behind a remote direct-access trading screen, profitable trading is governed by the same set of rules. And while a market participant may occasionally get lucky, nobody circumvents these rules for long without paying a steep price.Though they may not even be aware of it, market participants that consistently lose are breaking some or all of these rules. Professional traders know that by closely following these rules, and by properly utilizing various proven tools, tactics, techniques, strategies, methods, and risk-control models, they operate with a statistical advantage over other market participants that make them very hard to beat. It is this daily commitment to the skillful manipulation of the odds in their favor that truly separates the professional trader from all other market participants. Top traders throughout history, from Jesse Livermore to Blair Hull to Bob Bright to Salem Abraham, have all acknowledged that it is their understanding of the significant role that basic probability theory and game theory plays in their stock selection process, trading activity, and overall market view that greatly contributes to their ability to make the kind of consistent ''good bets'' that produce exceptional trading results. By following a handful of simple, straightforward rules and formulas in their market activity, along with adhering to strict stop-loss guidelines that set defined drawdown limits on each position, these top traders, and many others like them, have been able to consistently journal significant wealth out of the market and directly into their trading account, regardless of the market conditions or overall market direction that they are operating in. Despite the well-oiled marketing efforts of two massively funded industries to convince you otherwise, those are the cold hard facts. The players in the financial services industry would have you believe that profitable trading is the province of only a few experts, their experts, and that understanding the real mechanics of the market and trading is beyond most investor's grasp. The players in the trading industry would have you believe that you can make money in the stock market as long as you use a certain sure-fire product, system or indicator, their sure-fire product, system, or indicator, and then profitable trading will be as easy as 1-2-3. Neither is true. The act of recognizing a high-probability market opportunity and buying a stock at one price level and selling it at a higher price level, or shorting a stock at one price level and covering it at a lower price level is not, as the popular expression goes, rocket science. In fact, it is fairly simple. But it is the process of getting to simple that can be complicated, frustrating, time-consuming, and even financially lethal to the market participant who puts his capital at risk against the market without proper knowledge and guidance. In order to profit in the stock market, you must develop and execute an effective, efficient, organized game-plan that produces consistent positive expected-value outcomes, while also actively controlling both risk and cost, period. We are entering the age of the self-directed investor, whose awareness and understanding has never been greater as to how they are being exploited, and how their hard earned dollars are being used to enrich others at their expense. A record number of investors have directly experienced the harsh consequences of passive stock market participation on Wall Street, and have witnessed first-hand the full extent of the financial damage that has resulted from lax regulation, non-existent risk controls, and the half-truths, misrepresentations, and outright lies sold to the investing public as gospel by the bottom-line dominated financial services industry. An industry that has always had, and always will have, competing monetary interests with the clients they are supposed to be serving, along with a number of distinct performance advantages over those very same clients in securing their own ambitious financial goals.** When financial services firms announce record trading profits from their trading desks but deliver sub-par to negative results to their retail customers, it clearly shows where their priorities lie. In a fair business relationship, performance bonuses would be tied to the returns achieved by their loyal client base, rather than a firms own bottom line. By default or by design, the firms that make up the financial services industry have clearly made positioning the individual investor to absorb maximum market risk as it's first priority, as evidenced by the almost complete absence of actively managed risk controls and strictly performance-based cost structures and services made available to the investing public. One of the best tools you can use to determine the quality of the financial advice being given to you is to understand the motivation of the person giving it. Is this person trying to sell you something? What's their angle? Is there an iota of performance-based incentive on their end to deliver positive results? It pays to remember that in a zero-sum game like the stock market, somebody is always left holding the bag. Professional poker playing legend Amarillo Slim coined the phrase, ''If you don't know who the sucker is at the table, then you're the sucker.'' There is also an old Wall Street adage that says, ''Whenever you don't know who the loser is in a transaction, then the loser is you.'' Some dispensing financial advice get paid an attractive salary for doing so, no matter what the end result of that advice may be, while others choose to add a fat commision to their transactional business, and again, regardless of the end result of that transaction, they still got paid. And still others make far too much money from their clients by pushing certain financial instruments upon them.

Knowing exactly how the person or firm giving you financial advice is being compensated is critical to helping you determine the true value of what you are receiving. However, in the maze of fine-print, hidden-fees, and soft-dollar commisions that are part and parcel of the traditional Wall Street way of doing business with the investing public, that information may be impossible to clearly define.** As a result, a select number of today's stock market investors are now seeking to become more self-directed in their market activity, as well as better educated as to the ''tricks-of-the-trade'' that are being used against them to separate them from their money. They are actively looking for performance-based financial solutions that can lead to a higher probability of profitable market participation. Most importantly, they want business relationships with the market professionals that can deliver measurable positive results, as well as offer the most efficient cost structure for their market activity available. It is for these select self-directed individuals that Elite Trading Partners L.L.C. was founded. Whether you consider yourself a beginning, intermediate, or experienced market participant, we believe that over time the specific knowledge and information that we convey to you as our Partner will allow you to use that understanding to your financial advantage in an effective, hands-on manner. We ''open our playbook'' to our Partners as we actively engage in highly effective and reproducible edge and odds based equity trading methods that are price driven, and utilize defensive sector-based market-neutral trading strategies that have stood the test of time. Our formulas are based on simple, proven mathematical/supply and demand principles that consistently produce quality high-probability trading opportunities, and provide an impressive array of options by which to plan and execute trades.

(For further details please navigate to the ETP Trading Plan page.) These are not the ''foolproof systems'' or ''trading secrets'' that are packaged and promoted ad nauseum to the investing public as the Holy Grail of making easy money in the stock market. Rest assured that no such systems or secrets exist, except in the creative minds of those who sell them to an uninitiated public. The reality is, if anyone ever did come up with a foolproof way to make money from the market, they certainly wouldn't be peddling it to the public, they would be acting on it. It bears repeating, there are no trading secrets. Supply and demand, institutional money flow through sector rotation, along with basic human emotions- fear, hope, and greed, have always been and always will be the main forces that drive market prices and create the opportunities that the professional trader seeks to exploit. It is as simple, but not as easy, as that. Much like professional poker or blackjack players, professional traders have a statistical advantage in their market activity, an edge. When famed blackjack expert turned pro trading and options pricing phenom Blair Hull played blackjack, he saw it not as a risk-taking endevour, but as 'a clear financial opportunity that other people didn't see.' By applying the same rules and mentality to his trading that he used to beat the casinos, specifically by exploiting his market edge to its maximum statistical advantage, he produced similarly spectacular results in the stock market. (Which continue to this day.) We represent a portal through which accredited private investors and other qualified market participants can directly participate in and learn the significant financial advantages and opportunities available through the understanding and application of select odds and edge based trading tools, tactics, techniques, strategies, methods, risk-control models, automated trading technologies, and pools of capital available to those who trade the financial markets at the professional level. Through rigorous results driven analysis, we believe we have optimally leveraged our technical knowledge, trading education and experience, and proprietary trading methodologies, into a dynamic, cost-effective, performance-based trading model with defined risk controls that is capable of producing consistently superior results for our Partners.

As former securities industry insiders, we have observed first-hand the boilerplate solutions dispensed, the slow, cumbersome technology employed, as well as the conflicts that can arise when traditional financial services firms have those built in competing monetary interests that we referenced earlier, and the significant performance limitations, cost inefficiencies, and lack of prudent risk managment that it all can result in.**

We offer you the professional way to participate in today's stock market.

We invite you to take a tour through our Website for a glimpse into the real world of professional stock market trading, it's history, and the legitimate profit-capture methods being used by today's leading professional traders. Please feel free to give us a call or send us an e-mail with any questions or comments you may have, or to schedule a no-obligation introductory consultation. You may contact us through our Contact Us page, Toll-Free at 1-888-387-5527, or directly at 404-441-7517. To ensure your suitability for our services, please read carefully the information contained on our Important Notice-Risk Disclaimer page. We would welcome your association as a valued Elite Trading Partner.

Member - GARP : Global Association of Risk Professionals